Brief
Target Audience: large companies with huge sets of contracts. These companies often employ teams of lawyers to manage their contracts which can be incredibly expensive and because of how traditional the legal industry is (still using paper), often very time-consuming.
When I began working with Contract Wrangler, they were still operating in the early stages of building the company. They were only about a year of work in and hadn’t yet launched their contract platform publicly. The clients they were taking on were non-paying and essentially test customers to help train the AI. As investment potential gained steam it became more apparent that they needed to position themselves in the market in a unique way and understand their competitors thoroughly to do so. On top of rebuilding out their website, market research is one of the first projects I took on.
Research Findings
By doing a competitive analysis of the legal-tech industry in the contract automation sector I was able to highlight what makes Contract Wrangler unique, and how to capitalize on that.
Not only is a competitive analysis a necessity to understand how to stand out in your market, and give insight to the sells team, but its also a great peek into how to structure your brand, aesthetic and tone.
After finding and comparing our top competitors, I realized the industry is full of antiquated methods, and the ones that are angling themselves as more tech-savvy aren’t hitting all the marks that the Contract Wrangler platform offers.
I also did a geographically market and pricing analysis, to help zero in on our audience and potential pricing structure.
