Brief
A new logo for the San Diego based marketing agency Evoforward.
The founder of Evoforward came to me with a redesign proposal, to update and modernize his agencies logo. He knew he wanted a graphic emblem to represent the agency, but wasn’t sure of what. After playing around with the company name I knew I wanted to represent the idea of moving forward, and how working with the agency would help your business do the same. I knew I wanted an arrow, but for it to be fun and modern. The original logo is very geometric so I wanted to keep elements of that original concept.
See the before & after below
Design Process
The iterations made to get to the final design, shown below.
